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The owners of Olé wanted to open a small take out counter across the street from their sit down restaurant. We came up with the made up spanish diminutive “olecito” for the name. Thus that cheeky little brother in the lucha libre mask was born with the help of Canadian illustrator Chris Zawada.

Naming, logo and visual identity. Collateral, menus, advertising, environmental graphics, menuboards, t-shirts and caps.